استراتژی اقیانوس آبی by W. Chan Kim, Renée Mauborgne

استراتژی اقیانوس آبی

W. Chan Kim, Renée Mauborgne with علیرضا پورممتاز (Translator)

missing page info Add in missing page information first pub 1994 (editions)

nonfiction business informative slow-paced
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Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and t...

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