The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon

The Librarian's Nitty-Gritty Guide to Content Marketing

Laura Solomon

128 pages first pub 2016 (editions)

nonfiction informative slow-paced
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What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Au...

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