Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall

Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall

240 pages first pub 2012 (editions)

nonfiction business design technology reflective slow-paced
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To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technolo...

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