Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco

Loved: How to Rethink Marketing for Tech Products

Martina Lauchengco

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nonfiction business medium-paced
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Description

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creatin...

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