Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz, Joanne Gordon

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz, Joanne Gordon

350 pages first pub 2007 (editions)

nonfiction biography business informative reflective medium-paced
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Description

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its...

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informative 100%
reflective 100%

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