Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Bill Hunt, Mike Moran

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

IBM Press

Bill Hunt, Mike Moran

560 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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Description

For Marketing Management/Strategy courses. Search Engine Marketing, Inc. is a step-by-step guide to setting up and managing a search marketing program, with best practices and tips from two of the world's premier experts.

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