The Routledge Handbook of Tourism Marketing by

The Routledge Handbook of Tourism Marketing

578 pages missing pub info (editions)

nonfiction business economics travel challenging informative medium-paced
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Description

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports o...

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