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304 pages • first pub 2006 (editions)
ISBN/UID: 9781578511839
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 26 September 2006
Description
L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with cu...
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Content Warnings
304 pages • first pub 2006 (editions)
ISBN/UID: 9781578511839
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 26 September 2006
Description
L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with cu...
Community Reviews
Content Warnings