The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money by B. Joseph Pine II, James H. Gilmore

The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money

B. Joseph Pine II, James H. Gilmore

368 pages • first pub 2019 (editions)

nonfiction business design informative slow-paced
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Description

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience...

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