Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Chip Heath, Dan Heath

323 pages • first pub 2006 (editions)

nonfiction business psychology informative reflective medium-paced
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What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated fact...

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