The End of Advertising as We Know It by Armin A. Brott, Sergio Zyman

The End of Advertising as We Know It

Armin A. Brott, Sergio Zyman

missing page info Add in missing page information • first pub 2002 (editions)

nonfiction business informative slow-paced
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The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshal...

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