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Sport Branding Insights by Constantino Stavros, Aaron C. T. Smith

108 pages missing pub info (editions)

nonfiction business economics sports challenging informative medium-paced
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Description

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly ...

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