Why Women Shop: Secrets Revealed by Michael Beverland, Stella Minahan
Why Women Shop: Secrets Revealed

Michael Beverland, Stella Minahan

Why Women Shop: Secrets Revealed

Michael Beverland, Stella Minahan

208 pages first pub 2005 (view editions)

informative medium-paced
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Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business. Why Women Shop provides a fascinat...

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