A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century by Stephen Fenichell, Scott Bedbury

A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century

Stephen Fenichell, Scott Bedbury

240 pages • first pub 2002 (editions)

nonfiction business reference informative inspiring lighthearted medium-paced
Powered by AI (Beta)
Loading...

Description

How did a company like Nike use "Just Do It" to launch its way to success and become part of global culture? How did Starbucks reinvent a familiar 900-year-old product and change the way people drink coffee around the world? In A New Brand World ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...