Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert

Join or Die: Digital Advertising in the Age of Automation

Patrick Gilbert

344 pages missing pub info (editions)

nonfiction business computer science economics mathematics science medium-paced
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Description

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers gre...

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