Agile Diffusion: Marketing for the Rest of Us by Malaz Boustani, Jose M. Azar, Richard J. Holden, Erin Shadbolt, Craig Solid

Agile Diffusion: Marketing for the Rest of Us

Malaz Boustani, Jose M. Azar, Richard J. Holden, Erin Shadbolt, Craig Solid

192 pages • missing pub info (view editions)

nonfiction
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The average time from when a healthcare innovation is discovered until it is implemented in real-world practice is seventeen years.Encouraging the adoption of innovative solutions for improving care delivery requires more than just sharing the res...

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