Insight Selling: How to Sell Value & Differentiate Your Product with Insight Scenarios by Michael Harris

Insight Selling: How to Sell Value & Differentiate Your Product with Insight Scenarios

Michael Harris

122 pages first pub 2014 (editions)

nonfiction business informative reflective medium-paced
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Description

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered buyer has done research, has a clear idea of his or her firm's needs...

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