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242 pages • first pub 2014 (editions)
ISBN/UID: 9781422171769
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 06 May 2014
Description
You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas ar...
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242 pages • first pub 2014 (editions)
ISBN/UID: 9781422171769
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 06 May 2014
Description
You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas ar...