The First Mile: A Launch Manual for Getting Great Ideas Into the Market by Scott D. Anthony

The First Mile: A Launch Manual for Getting Great Ideas Into the Market

Scott D. Anthony

242 pages first pub 2014 (view editions)

nonfiction business informative medium-paced
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You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas ar...

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