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missing page info • first pub 1999 (editions)
ISBN/UID: 9780471499442
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Nothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained a great d...
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missing page info • first pub 1999 (editions)
ISBN/UID: 9780471499442
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Nothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained a great d...
Community Reviews
Content Warnings