Brand Immortality: How Brands Can Live Long and Prosper by Peter Field, Hamish Pringle

Brand Immortality: How Brands Can Live Long and Prosper

Peter Field, Hamish Pringle

330 pages first pub 2009 (editions)

informative reflective medium-paced
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Properly managed, no brand need decay and die -- immortality is within the reach of all.  If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Im...

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