The Hard Sell: The Language and Lessons of Street-wise Marketing by Colin Clark, Trevor J. Pinch
The Hard Sell: The Language and Lessons of Street-wise Marketing

Colin Clark, Trevor J. Pinch

The Hard Sell: The Language and Lessons of Street-wise Marketing

Colin Clark, Trevor J. Pinch

256 pages missing pub info (view editions)

funny informative lighthearted medium-paced
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Description

Street traders use some of the oldest and most successful selling techniques. This book analyzes the reasons for their success, and shows how people involved in selling or marketing can benefit from their skills. Street sellers use rhetoric skillf...

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