A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine

A Branded World: Adventures in Public Relations and the Creation of Superbrands

Michael Levine

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nonfiction business informative medium-paced
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Description

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's mu...

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