Marketing: An Introduction by Gary M. Armstrong

Marketing: An Introduction

Gary M. Armstrong

672 pages first pub 1984 (editions)

nonfiction business informative slow-paced
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Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student's Learning: The text's active and integrative “Road to Learnin...

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