Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan, Dave Peterson, Kevin Maney, Christopher Lochhead

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

Al Ramadan, Dave Peterson, Kevin Maney, Christopher Lochhead

272 pages • first pub 2016 (editions)

nonfiction business informative slow-paced
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Author(s): Al Ramadan & Dave Peterson & Christopher Lochhead & Kevin Maney ISBN: 9780349411361 Binding: Paperback Published: 2016-06-14 In today's world, it's no longer enough to create great new products; rather companies now must cre...

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