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272 pages • missing pub info (editions)
ISBN/UID: 9781849663410
Format: Paperback
Language: English
Publisher: Bloomsbury Academic
Publication date: 16 January 2012
Description
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience r...
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272 pages • missing pub info (editions)
ISBN/UID: 9781849663410
Format: Paperback
Language: English
Publisher: Bloomsbury Academic
Publication date: 16 January 2012
Description
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience r...
Community Reviews
Content Warnings