Introduction to Revenue Management: Module 1 by Gary Parker

Introduction to Revenue Management: Module 1

Practical Revenue Management in Passenger Transportation

Gary Parker

26 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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What is revenue management and why is it needed in the passenger transportation industry of today and tomorrow? Revenue management first appeared in the carrier industry starting in the early 1980s. It arose from the need for accurate demand estim...

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