Golden Arches East: McDonald's in East Asia by James L. Watson

Golden Arches East: McDonald's in East Asia

James L. Watson

280 pages first pub 1997 (editions)

nonfiction sociology informative slow-paced
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McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them ...

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