The State of Research in Marketing by

The State of Research in Marketing

177 pages missing pub info (editions)

nonfiction art technology challenging informative medium-paced
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Description

Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. Looks at positive and negative aspects of the current ...

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