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177 pages • missing pub info (editions)
ISBN/UID: 9781845440985
Format: Paperback
Language: English
Publisher: Emerald Group Publishing
Publication date: 01 April 2005
Description
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. Looks at positive and negative aspects of the current ...
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177 pages • missing pub info (editions)
ISBN/UID: 9781845440985
Format: Paperback
Language: English
Publisher: Emerald Group Publishing
Publication date: 01 April 2005
Description
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. Looks at positive and negative aspects of the current ...