The Business of Aspiration: How Social, Cultural, and Environmental Capital Transforms Brands by Ana Andjelic
The Business of Aspiration: How Social, Cultural, and Environmental Capital Transforms Brands
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Ana Andjelic
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The Business of Aspiration: How Social, Cultural, and Environmental Capital Transforms Brands

Ana Andjelic

90 pages • first pub 2020 (editions)

informative reflective medium-paced
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Not long ago, wearing real fur was a signal of wealth and status. Now, it's a signal of ignorance. Thanks to luxury rental and resale services, these days anyone can walk around in a Gucci belt. But not everyone knows that Rimowa dropped a new sui...

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