The Future of Competition: Co-Creating Unique Value With Customers by C.K. Prahalad, Venkat Ramaswamy

The Future of Competition: Co-Creating Unique Value With Customers

C.K. Prahalad, Venkat Ramaswamy

272 pages • first pub 2004 (editions)

nonfiction business informative medium-paced
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In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recog...

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