Qualitative Methods in Business Research by Anne Kovalainen, Päivi Eriksson

Qualitative Methods in Business Research

Introducing Qualitative Methods

Anne Kovalainen, Päivi Eriksson

376 pages missing pub info (editions)

nonfiction business economics education challenging informative medium-paced
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Description

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you wi...

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