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240 pages • first pub 2001 (editions)
ISBN/UID: 9780231117678
Format: Paperback
Language: English
Publisher: Columbia University Press
Publication date: 07 March 2001
Description
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing impor...
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240 pages • first pub 2001 (editions)
ISBN/UID: 9780231117678
Format: Paperback
Language: English
Publisher: Columbia University Press
Publication date: 07 March 2001
Description
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing impor...