SPIN Works!: A Media Guidebook for Communicating Values and Shaping Opinion by Robert Bray
SPIN Works!: A Media Guidebook for Communicating Values and Shaping Opinion

Robert Bray

SPIN Works!: A Media Guidebook for Communicating Values and Shaping Opinion

Robert Bray

128 pages first pub 2000 (editions)

challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

Tips and tactics for working with the media, including information about framing issues, constructing messages, writing press releases, pitching stories, creating strategic media plans, staging photo ops, speaking in sound bites, and developing po...

Read more

Community Reviews

Loading...

Content Warnings

Loading...