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128 pages • first pub 2000 (editions)
ISBN/UID: 9780963368799
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Tips and tactics for working with the media, including information about framing issues, constructing messages, writing press releases, pitching stories, creating strategic media plans, staging photo ops, speaking in sound bites, and developing po...
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128 pages • first pub 2000 (editions)
ISBN/UID: 9780963368799
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Tips and tactics for working with the media, including information about framing issues, constructing messages, writing press releases, pitching stories, creating strategic media plans, staging photo ops, speaking in sound bites, and developing po...