Karma Cola: Marketing the Mystic East by Gita Mehta

Karma Cola: Marketing the Mystic East

Gita Mehta

208 pages first pub 1979 (editions)

nonfiction religion travel challenging informative reflective medium-paced
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Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also...

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