Scan barcode
missing page info • missing pub info (editions)
ISBN/UID: 9781138440906
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 July 2017
Description
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustra...
Community Reviews
Content Warnings
missing page info • missing pub info (editions)
ISBN/UID: 9781138440906
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 July 2017
Description
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustra...
Community Reviews
Content Warnings