Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox by Elgar Fleisch, Thorsten Staake

Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

Elgar Fleisch, Thorsten Staake

229 pages missing pub info (editions)

nonfiction business computer science technology informative fast-paced
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Description

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand an...

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