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256 pages • missing pub info (editions)
ISBN/UID: 9780415207867
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 January 2001
Description
The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which th...
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Content Warnings
256 pages • missing pub info (editions)
ISBN/UID: 9780415207867
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 26 January 2001
Description
The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which th...
Community Reviews
Content Warnings