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Business Analytics: A Practitioner's Guide by Rahul Saxena, Anand Srinivasan

Business Analytics: A Practitioner's Guide

Rahul Saxena, Anand Srinivasan

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Description

The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage analytics for competitive advantage and to embed the use of business analytics into the...

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