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404 pages • missing pub info (view editions)
ISBN/UID: 9781462522705
Format: Hardcover
Language: English
Publisher: Guilford Publications
Edition Pub Date: 23 November 2016
Description
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-base...
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404 pages • missing pub info (view editions)
ISBN/UID: 9781462522705
Format: Hardcover
Language: English
Publisher: Guilford Publications
Edition Pub Date: 23 November 2016
Description
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-base...