How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales by Robert W. Bly

How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales

Robert W. Bly

145 pages • first pub 2009 (editions)

business informative medium-paced
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Description

An "offer" is simply what your prospects get when he responds to your ad or mailing -- combined with what he has to do to get it.And whether you're an entrepreneur, marketing manager, copywriter, or direct marketer, Bob Bly "America's Top Copywrit...

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