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160 pages • first pub 2015 (editions)
ISBN/UID: 9780134172811
Format: Paperback
Language: English
Publisher: New Riders Publishing
Publication date: 09 August 2015
Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creati...
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Content Warnings
160 pages • first pub 2015 (editions)
ISBN/UID: 9780134172811
Format: Paperback
Language: English
Publisher: New Riders Publishing
Publication date: 09 August 2015
Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creati...
Community Reviews
Content Warnings