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128 pages • first pub 2012 (editions)
ISBN/UID: 9781440308185
Format: Not specified
Language: English
Publisher: How Books
Publication date: 13 September 2012
Description
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your ...
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128 pages • first pub 2012 (editions)
ISBN/UID: 9781440308185
Format: Not specified
Language: English
Publisher: How Books
Publication date: 13 September 2012
Description
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your ...