Archetypes in Branding: A Toolkit for Creatives and Strategists by Margaret Hartwell, Joshua C. Chen

Archetypes in Branding: A Toolkit for Creatives and Strategists

Margaret Hartwell, Joshua C. Chen

128 pages first pub 2012 (editions)

nonfiction business design informative medium-paced
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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your ...

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