Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail by Jayne O'Donnell, Kit Yarrow

Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

Jayne O'Donnell, Kit Yarrow

250 pages • first pub 2009 (view editions)

nonfiction business informative medium-paced
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Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that thes...

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