Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence by Joseph Sugarman, Joseph Sugarman, Dick Hafer
Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence
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Joseph Sugarman, Joseph Sugarman, Dick Hafer
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Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence

Joseph Sugarman, Joseph Sugarman, Dick Hafer with Joseph Sugarman (Illustrator)

missing page info Add in missing page information • first pub 1999 (editions)

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Joseph Sugarman, recognized as one of the nation’s top copywriters, marketers and catalog pioneers, has sold millions of dollars’ worth of products through the power of his pen. In Triggers, Sugarman takes the principles he learned from direct mar...

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