Fud: The 37 Power Tactics of Fear, Uncertainty, and Doubt by William Lidwell

Fud: The 37 Power Tactics of Fear, Uncertainty, and Doubt

William Lidwell

304 pages first pub 2012 (editions)

economics psychology challenging informative slow-paced
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Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable pro...

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