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![Marketing Research Essentials [with SPSS] by Carl D. McDaniel](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
544 pages • first pub 1995 (view editions)
ISBN/UID: 9780470131985
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the...
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544 pages • first pub 1995 (view editions)
ISBN/UID: 9780470131985
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the...
Community Reviews
Content Warnings