Essentials of Business Research Methods by Mary Wolfinbarger, Arthur H. Money, Joseph F. Hair Jr

Essentials of Business Research Methods

Mary Wolfinbarger, Arthur H. Money, Joseph F. Hair Jr

477 pages first pub 2002 (editions)

informative slow-paced
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Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts....

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