Persuading Scientists: Marketing to the World's Most Skeptical Audience by Hamid Ghanadan

Persuading Scientists: Marketing to the World's Most Skeptical Audience

Hamid Ghanadan

144 pages first pub 2012 (view editions)

nonfiction business informative medium-paced
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Description

This book is written for business professionals in sales and marketing functions of scientific products and services who seek to increase their revenue potential by employing more effective marketing. Leveraging the consumer psychology of scientis...

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