Scan barcode
758 pages • first pub 2008 (editions)
ISBN/UID: 9780073381053
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. ...
Community Reviews Summary of 1 rating
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
758 pages • first pub 2008 (editions)
ISBN/UID: 9780073381053
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. ...
Community Reviews Summary of 1 rating
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.