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537 pages • missing pub info (editions)
ISBN/UID: 9781412963121
Format: Hardcover
Language: English
Publisher: Sage Publications (CA)
Publication date: 01 November 2009
Description
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will encounter in their future marketing careers. Unique...
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Content Warnings
537 pages • missing pub info (editions)
ISBN/UID: 9781412963121
Format: Hardcover
Language: English
Publisher: Sage Publications (CA)
Publication date: 01 November 2009
Description
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will encounter in their future marketing careers. Unique...
Community Reviews
Content Warnings